More Than a CFO. Your Strategic Growth Partner.
F2 Advisory Group helps business owners and CEOs focus on what matters most — growth. By combining financial insight, strategic foresight, and hands-on mentorship, we help you make confident decisions that drive long-term success.
We go beyond the numbers. F2 partners with you to uncover insights from your past performance, forecast future opportunities, and design strategies that move your business forward with clarity and confidence.
Better forecasting with AI, better strategy with F2.
In a financial world full of new AI tooling, F2 Advisory Group is your trusted partner. With our expertise, you can analyze your potential AI forecasting and have our experts decipher and instruct what steps to take for your business. Financial forecasting has never been more accessible and actionable.
Real experts. Real support. Real impact.
Our team brings hands-on CFO advisory, financial strategy, and operational support to businesses that are ready to grow with confidence. Meet the experienced professionals helping clients strengthen cash flow, improve decision-making, and build a clear path forward.
Darryl Baker is a seasoned Financial Executive with over 25 years of experience in leading the finance function for entrepreneurial publicly traded companies. He has extensive experience in financing and operating small to medium entrepreneurial, publicly funded start-up companies, as well as investor relations.
Jared Baker is a seasoned finance and strategy advisor with over 8 years of experience supporting high-growth organizations across hospitality, direct-to-consumer, and fintech. He has held senior finance roles at companies like Aqua-Aston Hospitality (Marriott Vacations), Dutch Bros Coffee, and Purple, where he partnered with executive teams to drive strategic initiatives, including M&A and enterprise analytics.
F2 has worked with the following companies
Your financial leaders are ready, are you?
Schedule a complimentary call with our strategists at F2 today to learn about pricing and next steps.