More Than a CFO. Your Strategic Growth Partner.
F2 Advisory Group helps business owners and CEOs focus on what matters most — growth. By combining financial insight, strategic foresight, and hands-on mentorship, we help you make confident decisions that drive long-term success.
We go beyond the numbers. F2 partners with you to uncover insights from your past performance, forecast future opportunities, and design strategies that move your business forward with clarity and confidence.
Better forecasting with AI, better strategy with F2.
AI is changing how businesses forecast, but a model is only as good as the judgment behind it. F2 Advisory Group combines modern AI tools with decades of CFO experience to build forecasts you can trust and turn them into clear next steps. Financial forecasting has never been more accessible or actionable.
Real experts. Real support. Real impact.
Our team brings hands-on CFO advisory, financial strategy, and operational support to businesses that are ready to grow with confidence. Meet the experienced professionals helping clients strengthen cash flow, improve decision-making, and build a clear path forward.
Darryl Baker
Chief Business Advisor
Darryl Baker is a seasoned Financial Executive with over 25 years of experience in leading the finance function for entrepreneurial publicly traded companies. He has extensive experience in financing and operating small to medium entrepreneurial, publicly funded start-up companies, as well as investor relations.
Jared Baker
Senior Business Advisor
Jared Baker is a seasoned finance and strategy advisor with 10 years of experience supporting high-growth organizations across hospitality, direct-to-consumer, and fintech. He has held senior finance roles at companies like Aqua-Aston Hospitality (Marriott Vacations), Dutch Bros Coffee, and Purple, where he partnered with executive teams to drive strategic initiatives, including M&A and enterprise analytics.
F2 has worked with the following companies
